Designing for mental health company

Crafting a product design strategy that integrates seamlessly into a comprehensive ecosystem for mental health development, as well as implementing brand's spirit into their user interfaces and experiences.

Designing for mental health company

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Satu Persen is currently the largest life school in Indonesia, disrupting the formal Indonesian education system by helping youth (and adults!) assess their life skills, mental health, and overall self-development. Founded in 2019, they have amassed more than 3 million subscribers on YouTube and have expanded to inspire people through their products.

CASE

Satu Persen's primary audience is drawn from YouTube, where they discuss relatable modern issues for Indonesians, providing insights into psychology and self-development. Their website is key to their brand introduction, and serves to showcase diverse range of products they have: counseling, mentoring sessions, webinars, and online classes.

Working closely with a small team on an early-stage business has challenged me to craft the brand itself into the user experience, as well as elevate their products to a wider audience without losing what defines the brand.

LIVE

SKIP TO HI-FI DESIGN

FIG 1. DESIGN SYSTEM OF SATU PERSEN

Mentoring and Counseling are their two main products. Insights revealed that visitors of their product page felt the need for more information to confidently book a session, and the process of comparing bundles was found to be inefficient.

Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.

Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.

Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.
Human representation for human products: Friendly, human presence is proved to evoke sense of legibility rather than illustrations. We also added a straightforward CTA on the hero section, making it more accessible for people who wants to join right away.
Compare, comfortably: Packets are horizontally swipe-able on mobile, so users can compare and contrast prices and benefits according to their needs. The previous iteration shows packets vertically, and it was hard for users to compare between products.
Know your mentors better: Picking the right person to talk about your problems can be a head-scratcher. We added a feature where users can see more information about Satu Persen’s mentor & psychologist. This comprises their general profiles, qualifications, and their topic of expertise.

For the thumbs
Menu and class contents on mobile are designed ergonomically for thumbs, allowing user to navigate easily and intuitively.

Space-efficient
Padding around video is removed to expand view.

After sketching and refining several times,
everything tied nicely to the goal.

HI-FI DESIGN

Designs are crafted and prototyped using Figma.

Usability testing is conducted through online surveys, and interface design system follows Satu Persen's design system (2020).

No dead end: Empty states can be confusing for users. We add lead to empty states to redirect users where to go.

Interactive hero section where user can slide left & right of date ideas during pandemic.

Consultation forms requires minimum 50 character. Common problem is, user don’t know how many characters they have written. So we borrowed twitter’s genius word tracker.

Signing up is crucial to retain users. People who got sign up link without knowing what Satu Persen is can have a grasp what the company has to offer, their values, and also goals in one page—without having to research on another page.

Activities from consultations can be accessed through user's dashboard, accessible to access in one place.

Back to home

M.W

(JKT, INDONESIA)

18:51:03

M.W

(JKT, INDONESIA)

18:51:03

M.W

(JKT, INDONESIA)

18:51:03